Welcome To The St. Johns River AllianceThe St. Johns River Alliance (SJRA), a 501(c)3 not-for-profit organization was formed in 2003. Governed by a regional, 34 member Board of Directors that includes elected officials, agencies, citizens and businesses, the SJRA's board members represent the entire 310 miles of Florida's river that uniquely flows north. The SJRA created a one hour film, "River Into the New World," to help tell the story of the St. Johns River. OUR MISSION: To preserve, protect, promote, restore and celebrate the St. Johns River as an American Heritage River in recognition of its ecological, historic, economic, recreational and cultural significance, so that the public may gain a greater appreciation and understanding of the river's importance to the quality of life for current and future generations.
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